On the importance of being sticky
In its quarterly incarnation, Shred published six stories per issue, original fiction that hadn’t appeared anywhere else. I still like the idea of quarterly webzines—as a reader, I tend to read many stories in a short period of time (either in a zine’s current issue, or delving into its archives), and then I may not return to that particular webzine for a while. (What can I say? I’m a gorger, not a grazer.)
But a steady dribble of content can make a site stickier, and that’s important. Bells and whistles like RSS can help, and making a site interactive also encourages frequent visits. Over the coming months I’ll be monitoring traffic and seeing if, by playing around with various site features, I can lure more fans. Shred is not now, and almost definitely never will be, a money-making venture. But I want to make a more concerted effort to find readers for the stories published here.